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Five Best-Kept Secrets of Industry Influencers

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Creating your own brand and strengthening your impact in your industry is one way of being able to earn more by working much less. Being an industry influence, you will become a respected source of opinions and advice in your field of expertise. Your views and experiences will weigh as much as the content that you deliver. As you gain more exposure in the industry, you will have the chance to work with bigger clients, which will, in turn, mean more profit for you.

However, becoming an industry influencer is not a walk in the park. There are thousands of influencers for any industry around the globe that you are going up against. In order to have a great impact and stand out, you will need to have the right tools and knowledge on content creation. Here are some of the tips on becoming an influencer for your industry.

5 Tips to Build Your Brand

1. Equip yourself with the best tools.

2. Write blogs and create videos

Blogs are a must for any industry influencer. It is one of the simplest ways to get started as you can gain organic traffic to your page. To further strengthen your hold, video content has proven to pull in higher engagement from audiences. You can tie them together by creating a video version of your blog post and share them to your social media pages. YouTube is a great place to start posting your video content across all industries.

3. Find your unique tone

There are thousands of influencers around the world. Therefore, it is important to find out what makes you unique. Find your niche and develop in that area. Create content that doesn’t always follow the tide. Opinions that go against the current could make headlines faster than what people commonly read or see. However, just make sure that you know your facts and can stand by your views on the topic.

4. Maximize social media and web channels

Using various channels and platforms depend on your target market. You can explore forums such as Quora and answer questions related to your field of expertise. Your answers may just appear on Google search, which could add to your credibility as a resource person.

5. Provide educational resources

The most successful industry influencers are not only seen and heard online. They also host events, join conferences, and provide presentations for other industries. A number of influencers are authors, speakers, and industry leaders whose expertise and communication skills run deep. It takes a lot of practice, but you can start by going on podcasts as a guest speaker to start sharing your knowledge.

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#GirlBoss: How a Successful Entrepreneur Launched a Global Business

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In the entrepreneurial world, men would often dominate the field. With times changing, more and more females are conquering the business world to make a mark and let their voices be heard. One example is Heather Sanders, the CEO of the fashion label, Sorella Boutique.

Her fashion line started with humble beginnings of having only ten products in her line that, with her determination, boomed into a full product line with a shop at Melrose Avenue to boot! Indeed, Sanders is an inspiration to many aspiring female entrepreneurs who want to make it in the cut-throat industry.

When asked what her secret to success is, Sanders mentioned that a big portion of her success is her ability to stay true and authentic. In fact, here are some of Sanders’ words of wisdom to anyone who wants to pursue their dreams of launching a business.

Sanders’ Food for Thought:

  1. “Only compete with yourself.”

In any field, whether it’s dancing, school, or even a yoga session – you should only compete with yourself. Yes, there may be tough competition out there, but you will never go anywhere if you are too busy checking out the competition instead of focusing on yourself and your growth potential.

While it is good to check what are the edge of other companies that you have to watch out for, invest your time, energy, and resources on building the good things of your brand, and you can never go wrong in growing your business.

  1. “Support each other!”

In a heavily male-dominated sector, there are only a few brave females who would even attempt to try it out in business. Instead of being catty and pulling each other down, do what females do best, and that is to support each other. Create a social group and maybe share best practices.

Have a session solely dedicated to talk about everything and anything under the sun EXCEPT work. Get to know each other on a personal level, and it gets easier to have each other’s back.

  1. “Use fear as a motivating factor.”

Being a newbie in any industry can be quite scary. Use this fear as a motivating factor to reach even greater heights! Do not be afraid to ask questions or speak out your ideas in board meetings or conferences. After all, this is your chance to be heard.

Engage in mentoring sessions with other leaders and experts in the field. The main objective is for you to learn as much as you can and apply it to let your business grow.

  1. “Practice determination.”

Some people say that determination comes naturally, but determination requires discipline and lots of it! Choose a goal and make sure that you contribute every single day towards achieving that goal. For example, if you want to promote your brand, there are plenty of ways to do so!

You can host meetings to gather feedback from your colleagues, share best practices with your female group, take online lessons on digital marketing, and up your marketing strategy in your social media accounts. 

  1. “Stay true to yourself.”

Some leaders, once they have achieved their perspective of what success is, often divert from the path they once called their true selves. However, many successful leaders remain true to their authentic and genuine selves. In fact, they thrive because of it!

Hopefully, the tips above can help budding female entrepreneurs to launch their new businesses.

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BigBusiness

Aviation Aftermath Due to COVID-19 Pandemic

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The Covid-19 pandemic has changed a lot of what was considered ‘normal’ before. For example, gone are the days when you can have a fun night out with friends while drinking and partying. Another aspect that the pandemic changed is everyone’s ability to travel freely (as long as their passport, budget, and visas will allow).

With everyone expected to stay home, the airline industry strongly felt the pandemic’s effects as the majority of the flights got canceled due to travel restrictions in an attempt to contain the spread of the deadly virus. Because of this, the airline industry has been forced to lay off employees or, worst, declare bankruptcy. 

The Aftermath

Government regulations in countries such as the United States and Europe have reiterated that any canceled travel plans because of the Covid-19 pandemic should be refunded in whole to the ticket holders.

Despite this regulation, many airlines have failed to comply with as they have felt the financial brunt during the pandemic. Some airlines opted to provide travel vouchers (that can be claimed until 2022) instead. Still, government regulations were specific in their guideline to give back the refund.

Statistics show a decline of 10% in early March 2020 as the pandemic started to boom globally. By late March, statistics showed a 40% to 60% decline in the aviation industry, with more flights being canceled and fewer individuals attempting to travel, including the imposition of travel restrictions by multiple countries. By April 2020, there was an 80% decline, with flight movements restricted in all countries.

What’s Next?

Because of the aftermath of the pandemic to the aviation industry, many airlines are cutting off employees, including flight attendants. US airlines have cut down flight attendants ranging from 30% to 60% because of the low demand for flights.

Because of these, flight attendants all over the world became creative in ways to earn more money now that their current jobs are unstable because of the pandemic. For example, Susannah Carr, a flight attendant from United Airlines, mentioned she rejoined AppWag to walk dogs through making extra money now that there is a lull in her flights.

Making Ends Meet

In an interview, she mentioned that her previous paycheck was just enough to cover her monthly rent, a place she co-rents with a fellow flight attendant. Since Carr has previous experience in freelance jobs such as online translations and wedding event planner, she is now busy applying for other freelance types of jobs to make ends meet.

She acknowledges that while it is not the dream job, she hoped for right off college, the sense of urgency to make a living so she can survive the pandemic remains to be a top priority.

On the other hand, another flight attendant, Joan Marie Santos, turned to bake cupcakes and pastries during the flight lull. Her passion truly lies with baking, a hobby she only got to do in-between flights. But with the ongoing pandemic and approximately one flight per month (as opposed to her usual 15 flights per month), she started baking and selling her pastries to nearby communities to make ends meet.

With the uncertainty of the pandemic, people, not just flight attendants, have to be flexible and adaptable to the changing times. 

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Less Plastic, More Life: How This Youth Leader Is Ending Bali Plastic Bags

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Plastics, at one point in time, may have been a useful and normal part of everyday life. However, because plastics take forever to disintegrate, it has become a global ecological problem.

More often than not, these plastics end up polluting the environment and also end up killing animals who mistake them for food. Because of these environmental concerns, Melati Wijsen from Bali, Indonesia, decided to put a stop on single plastic use forever. And she’s just 18 years old.

The Genesis: Bye Bye Plastics!

Indonesia is the second world’s largest plastic producer next to China. Wijsen saw the ill-effects of single-plastic use in her hometown as plastics were everywhere! The side of the road, the rivers, and the canals – plastics were an eyesore to the popular tourist destination.

Still, the quality of environmental life in Indonesia was rapidly declining as plastic usage increased. Melati Wijsen, together with her sister, just came from a school video showing inspirational leaders such as Mahatma Gandhi and Martin Luther King when they were inspired to start doing something.

They then formed the non-profit organization called Bye Bye Plastics in 2014, where its primary objective is to ban the use of single-use plastics throughout the community. Their plan of action included encouraging their schoolmates to join their cause and often held meetings during lunchtime!

Within months, the Bye Bye Plastics team was able to mobilize communities to clean the polluted beaches with a whopping 50,000 people clearing more than 150 tons of plastics! Also, the team encouraged businesses to reduce their use of plastics.

By 2018, the team partnered with the Balinese government to ban the use of single-use plastics, which took effect in July 2019. At present, Bye Bye Plastic expanded globally, with 50 teams spread out in over 29 countries.

What’s Next?

Because of the success of Bye Bye Plastic in Indonesia, Wijsen became a prominent youth leader with a global audience. She has spoken to different youth leaders in various prominent platforms such as the United Nations conferences, the International Monetary Fund, and the World Economic Forum.

But she will not stop there. In an interview with Wijsen, she feels proud of her team’s accomplishment. Still, she feels frustrated that the world’s awakening about such a prominent environmental issue took six years in the making. She also vowed to assist with other youth-led initiatives.

Wijsen and her sister founded another non-profit organization, Youthtopia, where its primary objective is to have a support group among other budding youth leaders. It also aims to develop the skills of youth leaders through development activities, peer-learning activities, and online workshops.

To date, Youthtopia has catered to a multitude of youth leaders whose cause ranges from anti-human trafficking to Black Lives Matter foundation. In another interview, Wijsen mentioned that she has all the hope for the youth and their generation because of their passion for making an impact on the community.

When asked for advice to be given to youth leaders across the globe, Wijsen wisely mentioned three actionable steps to take to make an impact:

  • Empower Yourself
  • Collaborate with others
  • Reach out to leaders

Indeed, youth leaders such as Wijsen are inspiring figures not just for the youth but also for anyone—regardless of age, gender, and nationality, to do the right thing and make an impact on the community.

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