Everybody nowadays understands that social advertising and marketing has brought fantastic success to those who best tackle the problem. More than likely, you currently maintain a web site that explains all the ins and outs of your company, products & services. You probably have an SEO-niched blog, updated weekly (but more likely, monthly), shared on social media sites network websites to connect and communicate with prospective clients. You run through these tasks each day but still seek the success that all the other online influencers are mentioning.
Yet, do you really understand what your efforts online are establishing? Are you actually certain
Here Are Five Areas To Gauge Your Success In Social Media Advertising –
- Establish and specify your objectives – if you intend to achieve success without an objective, it is actually impossible for you to discover if you had actually succeeded or not. First, you need to have a distinct collection of practical and clear goals to adhere to
foryour social media advertising and marketing plan. Do not rely on the outcomes specifically. Be specific, learn, and divide long term from short term objectives.
- Become acquainted with the use of web and social media analytics tools. Online analytics help by providing a multitude of information. Which web pages are visited most frequently, which browsers they use, their geographical location, the language they speak, the length of time they viewed your website, and so much more. In other words, web analytics provide you with the knowledge regarding the actions of site visitors. This data will allow you to create the next round of technical and content upgrades needed to push your business forward.
- Recall all the social media sites your brand is connected with. It’s vital to research the content and posting schedule of each. Understand the most convenient ways to tackle each site, ensuring these unique activities do not get entangled. Do not let one site influence and misrepresent your brand on another.
- You should always seek to be one step ahead of the curve. Figure out early what to do next. Since social media is continually progressing, organizations need to stay current and recognize the tools developing in their respective market segments. Have a plan so that you will understand and be able to plan your next move in advance.
- Designate a staff member or group that will handle your company’s social network accounts and client interactions. This entity must possess social media advertising and marketing abilities that will examine and also check the progress of your company’s social media advertising and marketing efforts.
Less Plastic, More Life: How This Youth Leader Is Ending Bali Plastic Bags
Plastics, at one point in time, may have been a useful and normal part of everyday life. However, because plastics take forever to disintegrate, it has become a global ecological problem.
More often than not, these plastics end up polluting the environment and also end up killing animals who mistake them for food. Because of these environmental concerns, Melati Wijsen from Bali, Indonesia, decided to put a stop on single plastic use forever. And she’s just 18 years old.
The Genesis: Bye Bye Plastics!
Indonesia is the second world’s largest plastic producer next to China. Wijsen saw the ill-effects of single-plastic use in her hometown as plastics were everywhere! The side of the road, the rivers, and the canals – plastics were an eyesore to the popular tourist destination.
Still, the quality of environmental life in Indonesia was rapidly declining as plastic usage increased. Melati Wijsen, together with her sister, just came from a school video showing inspirational leaders such as Mahatma Gandhi and Martin Luther King when they were inspired to start doing something.
They then formed the non-profit organization called Bye Bye Plastics in 2014, where its primary objective is to ban the use of single-use plastics throughout the community. Their plan of action included encouraging their schoolmates to join their cause and often held meetings during lunchtime!
Within months, the Bye Bye Plastics team was able to mobilize communities to clean the polluted beaches with a whopping 50,000 people clearing more than 150 tons of plastics! Also, the team encouraged businesses to reduce their use of plastics.
By 2018, the team partnered with the Balinese government to ban the use of single-use plastics, which took effect in July 2019. At present, Bye Bye Plastic expanded globally, with 50 teams spread out in over 29 countries.
Because of the success of Bye Bye Plastic in Indonesia, Wijsen became a prominent youth leader with a global audience. She has spoken to different youth leaders in various prominent platforms such as the United Nations conferences, the International Monetary Fund, and the World Economic Forum.
But she will not stop there. In an interview with Wijsen, she feels proud of her team’s accomplishment. Still, she feels frustrated that the world’s awakening about such a prominent environmental issue took six years in the making. She also vowed to assist with other youth-led initiatives.
Wijsen and her sister founded another non-profit organization, Youthtopia, where its primary objective is to have a support group among other budding youth leaders. It also aims to develop the skills of youth leaders through development activities, peer-learning activities, and online workshops.
To date, Youthtopia has catered to a multitude of youth leaders whose cause ranges from anti-human trafficking to Black Lives Matter foundation. In another interview, Wijsen mentioned that she has all the hope for the youth and their generation because of their passion for making an impact on the community.
When asked for advice to be given to youth leaders across the globe, Wijsen wisely mentioned three actionable steps to take to make an impact:
- Empower Yourself
- Collaborate with others
- Reach out to leaders
Indeed, youth leaders such as Wijsen are inspiring figures not just for the youth but also for anyone—regardless of age, gender, and nationality, to do the right thing and make an impact on the community.
Taco Bell Is Revolutionizing How We Order
The ongoing pandemic truly has changed the way of life for many of us. Nowadays, staying in is the norm, and gone are the days where you can go out with friends for a night out drinking and dancing, or even traveling to explore the world!
The world of technology became an advantage as the world shifted online – from ordering food to conducting meetings through Zoom, it truly is a digital era. There is also a noticeable shift in the food industry where there are fewer people who dine in, and more people opt for take-out or drive-throughs instead. Because of the demand for more drive-through establishments, fast food establishments and restaurants are thinking of ways to revolutionize and be ahead of the game.
One example is Taco Bell, which unveiled its latest design last August 26, 2020, to showcase their plans to innovate their drive-thru establishments to keep up with increasing demand due to the shift in consumer behavior. Taco Bell attempts to have a dual drive-thru lane as compared to having the traditional single drive-thru lane that is considered as the norm nowadays.
Topping Industry Charts
Statistics show that Taco Bell served around 4.8 million more cars through drive-thru lanes as compared to the data they had of the same month last year, though in-house dining declined by 8%.
One drive-thru lane will be used traditionally with the drive-through customers, while the other lane will be used solely for pick-up purposes where consumers can order in advance through an app and pick it up for a faster and more efficient process. Other food establishments are quickly following suit, including Shake Shack, Starbucks, and Chipotle.
The mindset of contactless pick-up of food also utilizes the previously jam-packed parking spots for pick-up services, including building indoor shelves to claim advanced orders. Depending on the demand, the space for indoor services may be significantly reduced.
Treating Their Customers
To keep up with the demand, food establishments like Taco Bell will also redesign their kitchen to go digital and keep up with more online orders and deliver them in whatever means the customers are more convenient to pick up their food.
Customers who order and pick up food using Taco Bell’s App will also earn more points in its loyalty program, which offers a wide array of benefits for its most loyal customers! Taco Bell and other food establishments plan to reinvent their buildings in the city and the more remote parts of the United States. The timeline for these projects is projected to be completed in 2021.
Nacho Ordinary Business
Indeed, the pandemic has changed the culture of humankind and surfaced many weaknesses in the system. Many establishments should be adaptable to these trying times, and while it can be initially challenging, with a little creativity, businesses can once again thrive amidst the pandemic.
Food establishments like Taco Bell have the right idea of coping with market demands to execute a flawless customer experience where consumers experience a hassle-free transaction with their favorite nachos and burritos to boot!
Five Best-Kept Secrets of Industry Influencers
Creating your own brand and strengthening your impact in your industry is one way of being able to earn more by working much less. Being an industry influence, you will become a respected source of opinions and advice in your field of expertise. Your views and experiences will weigh as much as the content that you deliver. As you gain more exposure in the industry, you will have the chance to work with bigger clients, which will, in turn, mean more profit for you.
However, becoming an industry influencer is not a walk in the park. There are thousands of influencers for any industry around the globe that you are going up against. In order to have a great impact and stand out, you will need to have the right tools and knowledge on content creation. Here are some of the tips on becoming an influencer for your industry.
5 Tips to Build Your Brand
1. Equip yourself with the best tools.
2. Write blogs and create videos
Blogs are a must for any industry influencer. It is one of the simplest ways to get started as you can gain organic traffic to your page. To further strengthen your hold, video content has proven to pull in higher engagement from audiences. You can tie them together by creating a video version of your blog post and share them to your social media pages. YouTube is a great place to start posting your video content across all industries.
3. Find your unique tone
There are thousands of influencers around the world. Therefore, it is important to find out what makes you unique. Find your niche and develop in that area. Create content that doesn’t always follow the tide. Opinions that go against the current could make headlines faster than what people commonly read or see. However, just make sure that you know your facts and can stand by your views on the topic.
4. Maximize social media and web channels
Using various channels and platforms depend on your target market. You can explore forums such as Quora and answer questions related to your field of expertise. Your answers may just appear on Google search, which could add to your credibility as a resource person.
5. Provide educational resources
The most successful industry influencers are not only seen and heard online. They also host events, join conferences, and provide presentations for other industries. A number of influencers are authors, speakers, and industry leaders whose expertise and communication skills run deep. It takes a lot of practice, but you can start by going on podcasts as a guest speaker to start sharing your knowledge.
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