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Reliably Measuring Your Brand’s Social Network Successes

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Everybody nowadays understands that social advertising and marketing has brought fantastic success to those who best tackle the problem. More than likely, you currently maintain a web site that explains all the ins and outs of your company, products & services. You probably have an SEO-niched blog, updated weekly (but more likely, monthly), shared on social media sites network websites to connect and communicate with prospective clients. You run through these tasks each day but still seek the success that all the other online influencers are mentioning.

Yet, do you really understand what your efforts online are establishing? Are you actually certain it;s worth the effort and also time? If your social media success knowledgeable is lacking, you’re are lucky to have landed in this short article.


Here Are Five Areas To Gauge Your Success In Social Media Advertising –

  • Establish and specify your objectives – if you intend to achieve success without an objective, it is actually impossible for you to discover if you had actually succeeded or not. First, you need to have a distinct collection of practical and clear goals to adhere to for your social media advertising and marketing plan. Do not rely on the outcomes specifically. Be specific, learn, and divide long term from short term objectives.

  • Become acquainted with the use of web and social media analytics tools. Online analytics help by providing a multitude of information. Which web pages are visited most frequently, which browsers they use, their geographical location, the language they speak, the length of time they viewed your website, and so much more. In other words, web analytics provide you with the knowledge regarding the actions of site visitors. This data will allow you to create the next round of technical and content upgrades needed to push your business forward.

  • Recall all the social media sites your brand is connected with. It’s vital to research the content and posting schedule of each. Understand the most convenient ways to tackle each site, ensuring these unique activities do not get entangled. Do not let one site influence and misrepresent your brand on another.

  • You should always seek to be one step ahead of the curve. Figure out early what to do next. Since social media is continually progressing, organizations need to stay current and recognize the tools developing in their respective market segments. Have a plan so that you will understand and be able to plan your next move in advance.

  • Designate a staff member or group that will handle your company’s social network accounts and client interactions. This entity must possess social media advertising and marketing abilities that will examine and also check the progress of your company’s social media advertising and marketing efforts.
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How Traders are Capitalizing on Virtual Reality Goggles

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Bank trading is getting a tech twist. UBS is giving its London traders an opportunity to test out trading rooms by employing VR goggles from Microsoft.

Since the pandemic started, it goes without saying that corporations were not prepared, which in turn reduced the number of people reporting for work, and coming to banks. While the lockdowns have been lifted and some businesses are slowly opening, the risk of the COVID-19 cases spiking is not a threat to be taken likely, which is why banks like UBS have been looking into other ways to simulate a regular day in the bank.

Beatriz Martin, the chief executive of the UBS UK branch was the first to consider this idea and has suggested starting working groups to work on reimagining the trading floor and also set up screens on the trader’s desks alongside their coworkers to encourage collaboration. 

Some banks such as JPMorgan have attempted to bring their workers back to the office but have had to send some workers home after one of them tested positive for the coronavirus disease. 

Meanwhile, other banks such as Deutsche Bank have made returning to the office as voluntary to avoid the risk of spreading the virus around and that most workers can return to the office in the middle of 2021 when the virus has been contained. 

BlackRock’s chief executive Larry Fink does not expect 100% of the workers to return to the office with the current situation, which is why virtual reality tools would be helpful to aid productivity from the safety of their homes. 

How VR changes the system:

With COVID-19 as a threat, it’s only natural that people are warier about coming back to work in an office, which is why it’s convenient to incorporate virtual reality so that you can simulate a normal workday without risking your health, and the health of others. 

The good thing is that there are multiple companies that specialize in virtual reality, which means you have options to choose from, which works for you. Microsoft launched HoloLens in 2015, and while it was initially perceived to be a gaming device, with their headphones at a price of $3000 upwards, it has since been considered by companies to be a tool for communication.

The first bank to consider using HoloLens for their trading business was Citigroup, in 2016, they developed the Citi system which combined financial data with 3D holograms. While they were looking into making the graphics in a way where clients could interact with the data, Citigroup decided against using the headphones because they felt it was too limited in terms of battery life, display size, and processing function.

Banks are an essential business, and staying afloat is one of the most important things they should focus on when it comes to the pandemic, which is why implementing virtual reality is a good move to replicate trading rooms for bank traders and their current investor clients. 

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Business

Less Plastic, More Life: How This Youth Leader Is Ending Bali Plastic Bags

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Plastics, at one point in time, may have been a useful and normal part of everyday life. However, because plastics take forever to disintegrate, it has become a global ecological problem.

More often than not, these plastics end up polluting the environment and also end up killing animals who mistake them for food. Because of these environmental concerns, Melati Wijsen from Bali, Indonesia, decided to put a stop on single plastic use forever. And she’s just 18 years old.

The Genesis: Bye Bye Plastics!

Indonesia is the second world’s largest plastic producer next to China. Wijsen saw the ill-effects of single-plastic use in her hometown as plastics were everywhere! The side of the road, the rivers, and the canals – plastics were an eyesore to the popular tourist destination.

Still, the quality of environmental life in Indonesia was rapidly declining as plastic usage increased. Melati Wijsen, together with her sister, just came from a school video showing inspirational leaders such as Mahatma Gandhi and Martin Luther King when they were inspired to start doing something.

They then formed the non-profit organization called Bye Bye Plastics in 2014, where its primary objective is to ban the use of single-use plastics throughout the community. Their plan of action included encouraging their schoolmates to join their cause and often held meetings during lunchtime!

Within months, the Bye Bye Plastics team was able to mobilize communities to clean the polluted beaches with a whopping 50,000 people clearing more than 150 tons of plastics! Also, the team encouraged businesses to reduce their use of plastics.

By 2018, the team partnered with the Balinese government to ban the use of single-use plastics, which took effect in July 2019. At present, Bye Bye Plastic expanded globally, with 50 teams spread out in over 29 countries.

What’s Next?

Because of the success of Bye Bye Plastic in Indonesia, Wijsen became a prominent youth leader with a global audience. She has spoken to different youth leaders in various prominent platforms such as the United Nations conferences, the International Monetary Fund, and the World Economic Forum.

But she will not stop there. In an interview with Wijsen, she feels proud of her team’s accomplishment. Still, she feels frustrated that the world’s awakening about such a prominent environmental issue took six years in the making. She also vowed to assist with other youth-led initiatives.

Wijsen and her sister founded another non-profit organization, Youthtopia, where its primary objective is to have a support group among other budding youth leaders. It also aims to develop the skills of youth leaders through development activities, peer-learning activities, and online workshops.

To date, Youthtopia has catered to a multitude of youth leaders whose cause ranges from anti-human trafficking to Black Lives Matter foundation. In another interview, Wijsen mentioned that she has all the hope for the youth and their generation because of their passion for making an impact on the community.

When asked for advice to be given to youth leaders across the globe, Wijsen wisely mentioned three actionable steps to take to make an impact:

  • Empower Yourself
  • Collaborate with others
  • Reach out to leaders

Indeed, youth leaders such as Wijsen are inspiring figures not just for the youth but also for anyone—regardless of age, gender, and nationality, to do the right thing and make an impact on the community.

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Business

Taco Bell Is Revolutionizing How We Order

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The ongoing pandemic truly has changed the way of life for many of us. Nowadays, staying in is the norm, and gone are the days where you can go out with friends for a night out drinking and dancing, or even traveling to explore the world!

The world of technology became an advantage as the world shifted online – from ordering food to conducting meetings through Zoom, it truly is a digital era. There is also a noticeable shift in the food industry where there are fewer people who dine in, and more people opt for take-out or drive-throughs instead. Because of the demand for more drive-through establishments, fast food establishments and restaurants are thinking of ways to revolutionize and be ahead of the game.

One example is Taco Bell, which unveiled its latest design last August 26, 2020, to showcase their plans to innovate their drive-thru establishments to keep up with increasing demand due to the shift in consumer behavior. Taco Bell attempts to have a dual drive-thru lane as compared to having the traditional single drive-thru lane that is considered as the norm nowadays.

Topping Industry Charts

Statistics show that Taco Bell served around 4.8 million more cars through drive-thru lanes as compared to the data they had of the same month last year, though in-house dining declined by 8%.

One drive-thru lane will be used traditionally with the drive-through customers, while the other lane will be used solely for pick-up purposes where consumers can order in advance through an app and pick it up for a faster and more efficient process. Other food establishments are quickly following suit, including Shake Shack, Starbucks, and Chipotle. 

The mindset of contactless pick-up of food also utilizes the previously jam-packed parking spots for pick-up services, including building indoor shelves to claim advanced orders. Depending on the demand, the space for indoor services may be significantly reduced.

Treating Their Customers

To keep up with the demand, food establishments like Taco Bell will also redesign their kitchen to go digital and keep up with more online orders and deliver them in whatever means the customers are more convenient to pick up their food.

Customers who order and pick up food using Taco Bell’s App will also earn more points in its loyalty program, which offers a wide array of benefits for its most loyal customers! Taco Bell and other food establishments plan to reinvent their buildings in the city and the more remote parts of the United States. The timeline for these projects is projected to be completed in 2021.

Nacho Ordinary Business

Indeed, the pandemic has changed the culture of humankind and surfaced many weaknesses in the system. Many establishments should be adaptable to these trying times, and while it can be initially challenging, with a little creativity, businesses can once again thrive amidst the pandemic.

Food establishments like Taco Bell have the right idea of coping with market demands to execute a flawless customer experience where consumers experience a hassle-free transaction with their favorite nachos and burritos to boot!  

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