Overview

A decade ago, a small group of professional voice performers gathered around a table for a live-streamed session of Dungeons & Dragons. Today, that modest beginning has grown into an extensive media organization known by the same moniker. What started as a straightforward game session has transformed into an enterprise that spans several digital sectors, including a production studio, a printing division, a video game department, a subscription streaming platform, a music label, and even a philanthropic program. Although the iconic tabletop roleplaying game continues to play an important role in the organization’s identity, the team is busy crafting a legacy that extends well beyond a single game.

The Early Days

In March 2015, the very first episode was broadcast to an audience that would soon become deeply dedicated fans. Over time, the live game sessions captured the imagination of viewers who appreciated both the storytelling and the dynamic of the group. The cast, which includes notable figures such as Matthew Mercer, Ashley Johnson, Laura Bailey, Liam O’Brien, Taliesin Jaffe, Marisha Ray, Sam Riegel, and Travis Willingham, soon evolved from participants in a game into creative innovators. Their early broadcasts set the stage for a future in which a modest live performance would blossom into a well-respected name in digital entertainment.

Building a Multifaceted Company

Over the years, the organization has diversified its operations. Its core departments now consist of a production house that creates original media, a publishing division that has produced close to 70 printed works—including books, comics, and novels—and a gaming branch dedicated to interactive entertainment. In addition, the company runs its own subscription-based streaming platform, a record label that highlights musical projects connected to its content, and a charity program aimed at giving back to the community. This expansion came at a time when traditional media was undergoing significant shifts, with audiences increasingly turning to alternative sources for quality content. A leaked report from Twitch even indicated that between September 2019 and September 2021, the organization generated nearly $10 million in direct payouts via its streaming service—a striking achievement for an enterprise grounded in a fantasy roleplaying game that has been around for over half a century.

A Commitment to Original Storytelling

At the heart of the organization’s approach is its commitment to creating a detailed fictional universe. The creative team has developed an intricate setting named Exandria, which serves as the backdrop for countless hours of entertainment. By building this expansive world, the founders have tapped into a visionary strategy centered on original intellectual property. Over the past decade, they have produced more than 2,500 hours of unique content spread over more than 30 original series. These productions, combined with a series of related printed works, have allowed fans to experience the lore in a variety of formats. This strategy has helped the company connect with audiences across different media and has established a storied tradition where each new project contributes layers to an ever-growing narrative.

Matthew Mercer, who has long served as both the game master and the chief creative officer, explained that the organization’s history of consistent creative output has created a strong community. He noted that while the primary campaign remains a central theme for fans, the team always keeps an eye out for emerging talent. Their approach involves forming partnerships that provide new creative voices with opportunities to contribute and thrive within the expansive creative world they have built.

Campaigns and Extended Story Arcs

The organization has built much of its popularity on longform game sessions known as campaigns. One of their most notable campaigns, following the exploits of a group called Bell’s Hells, concluded its run with an impressive eight-hour finale. Spanning 121 episodes that varied between four and six hours each, this campaign began in October 2021 and wrapped up in early February. Its finale not only marked the close of a significant chapter in their storytelling but also signaled the start of new creative endeavors. Even as the team continues to produce content that resonates with their loyal base, they are constantly exploring new territories beyond the confines of the roleplaying game that founded their success.

Animated Productions and Collaborative Ventures

The organization’s ventures into animation have delivered some of its most commercially successful projects. One standout animated series, adapted from a former Dungeons & Dragons campaign, now streams on a major digital platform. The series first emerged from a fan-driven crowdfunding effort, during which supporters contributed over $11 million to fund a 10-episode season. The success of that initial run garnered further investment from the streaming giant, resulting in additional seasons. With the series now heading into its fourth season, animated storytelling has proven to be an effective way to bring the intricate narrative of their fantasy universe to a broader audience.

In addition to this popular series, plans are underway for another animated show centered around a different group of characters originally featured in the organization’s second campaign. This upcoming project is being produced in collaboration with an independent animation studio renowned for its creative approach. The new series promises to provide another perspective on the rich lore that fans have come to love.

Fresh Interactive Experiences

Expanding beyond recorded media, the organization is also experimenting with new forms of interactive content. One such project is a limited series titled “Wildemount Wildlings,” scheduled to launch on April 3. This three-episode event focuses on a group of teenagers attending a summer camp where they learn the skills needed to become heroes. The narrative intertwines elements from previous campaigns with fresh characters, including iconic figures from the organization's earlier adventures. Sam Riegel takes on the role of game master for this special project, while veteran members Marisha Ray and Ashley Johnson reprise their involvement. The limited series also features contributions from Eden Riegel, Aleks Le, Brennan Lee Mulligan, and Libe Barer, ensuring that both longtime fans and newcomers will find compelling reasons to tune in.

Literary Ventures and Expanded Media

The company's publishing wing has also been busy exploring new genres of literature related to its expansive universe. Among its upcoming releases is a romance novel entitled “Tusk Love,” which originates from an in-game narrative that captured the hearts of many fans. In another project, Liam O’Brien has produced a collection of fairy tales set in a mythical area within Exandria. Additionally, Sam Riegel has authored a book that presents personal development insights through the voice of his character, Fresh Cut Grass. These literary projects not only offer fresh content for fans but also broaden the appeal of the organization to include readers who appreciate diverse storytelling formats.

Engaging Fans Through Live Performances

In-person events have proven to be a powerful way for the organization to connect with its audience. The core cast is gearing up for a series of live shows in major cities across the United States and Australia, with plans to extend the tour to select cities in Europe and South America. Past tours have seen remarkable success, with one particularly memorable performance occurring at a renowned stadium in London, which sold out entirely. The energy and enthusiasm from fans at these live events provide a unique experience that many describe as incomparable. As one of the cast members remarked, the excitement felt in a full venue creates an atmosphere that is difficult to replicate through screen-based entertainment alone.

Future Digital Gaming Initiatives

Looking ahead, the organization continues to refine its interactive storytelling by exploring opportunities within digital gaming. One of the most intriguing forthcoming developments is the planned release of a video game that will allow fans to actively participate in shaping the narrative. The creative team has hinted that the game might give players some measure of control over the unfolding storyline, offering an experience that blends traditional roleplaying elements with a modern digital interface. This anticipated project is expected to be announced later in the year, and it has already generated considerable buzz among the community. By investing in such projects, the organization reinforces its commitment to providing immersive experiences that engage its audience on multiple fronts.

Expanding into Live-Action and Feature Films

In tandem with its existing projects, the production arm of the organization—known as Metapigeon—has begun venturing into live-action projects and full-length films. This initiative represents another step in the evolution of their media offerings, as the team experiments with different formats to present the stories from their vast creative universe. The flexibility of their approach allows them to balance projects across different media while still drawing upon the rich narratives that have become synonymous with their brand. The production team has emphasized that their current streaming service is just one foundation from which they plan to build a broader portfolio of entertainment options. For a modest monthly fee, subscribers can enjoy a package that includes ad-free access to exclusive content, early ticket sales for live events, and discounts on merchandise.

The Dedicated Creative Team

Behind every production and project is a dedicated team committed to storytelling and innovation. The core cast, made up of Mercer, Ray, Riegel, Jaffe, Johnson, Willingham, O’Brien, and Bailey, remains the driving force behind the organization’s creative vision. Their willingness to experiment with narrative forms and embrace new media has set them apart from many others in the entertainment sector. Their collective efforts have resulted in content that spans over a decade, offering fans a wealth of material to enjoy. The team's continued involvement in multiple projects—and their openness to exploring fresh ideas—ensures that the organization remains at the forefront of immersive storytelling.

A Bold Move into Custom Game Systems

One of the most significant recent projects has been the development of an original tabletop roleplaying game system called Daggerheart. Set for release in May, this ruleset is designed to complement and expand upon the creative style that the group has cultivated over the years. According to Mercer, the intent behind Daggerheart came from comparing different game systems they had experienced with the way they wanted to play. In many traditional game systems, the established rules can sometimes get in the way of spontaneous creativity. With Daggerheart, the team has sought to design a set of guidelines that allow players more flexibility in constructing memorable and spontaneous moments during gameplay. Although Dungeons & Dragons will continue to be a part of their offerings, this custom system paves the way for greater innovation in future video content. The additional revenue generated from this proprietary game system will help support other projects, fueling further creative investments across their diverse portfolio.

Charting the Path Forward

The organization’s forward-thinking approach has led it to explore live-action projects, feature-length films, and even interactive digital ventures—all while staying true to its origins as a live-streamed roleplaying game. The subscription service, which offers ad-free viewing, exclusive content, and early access to live event tickets at a modest monthly rate, continues to attract a dedicated fan base. Although the company has chosen not to disclose specific subscriber numbers, its growing success in multiple areas speaks for itself. With a robust creative team at its helm and an unyielding commitment to storytelling, this media organization is set to continue its expansion into various facets of entertainment.

In a candid reflection, one of the team members expressed that the idea behind many of their projects is grounded in the playful belief that speaking a possibility aloud might just make it come true. This lighthearted philosophy underscores the organization’s willingness to experiment and push boundaries, whether through innovative game systems, animated series, or interactive digital experiences.

Embracing New Media and Fan Participation

Each new project is not just a product but an opportunity for fans to experience the rich narrative in ways that extend beyond traditional viewing. From live events that capture the collective excitement of audiences to printed works that allow readers to immerse themselves in the lore, every venture reinforces the idea that the organization is continuously evolving. The live performances, in particular, have become a celebrated aspect of the company’s outreach, creating memorable moments for those who attend in person. Past shows have been noted for their unique energy and the genuine connection they forge between the performers and their audience.

With plans to tour extensively across continents, the performers are eager to meet fans face-to-face while showcasing new content and interactive experiences. This commitment to live shows plays a significant role in strengthening the bond between the creative team and its loyal viewership, reinforcing the idea that every new medium is another channel through which meaningful stories can be told.

A Legacy in the Making

From its humble beginnings as a group of voice actors playing a tabletop game, this enterprise has grown into one of the most influential names in digital entertainment. By expanding into animated series, custom printed works, interactive digital experiences, and even a tailor-made gaming system, the organization has proven that creative vision and dedication can drive extraordinary growth. The careful development of its original fantasy setting, Exandria, has provided a solid foundation upon which a vast array of projects has been built, enriching the narrative and offering fans countless ways to engage with the content.

The company’s ongoing projects—ranging from live events in sold-out arenas to limited digital series exploring fresh stories—demonstrate an unwavering desire to experiment with new formats while respecting the traditions that brought them to prominence. This balance between innovation and honoring a storied past has allowed the organization to maintain its connection with long-time supporters, even as it attracts new fans across the globe.

Looking ahead, the upcoming video game initiative, the feature film experiments, and the release of the custom tabletop ruleset signal a continued commitment to expanding both the creative and business dimensions of the enterprise. The design of Daggerheart alone represents a notable stride toward more flexible gameplay that does not confine the creativity of its players. As the team continues to explore fresh ways for the audience to interact with their beloved universe, the possibilities seem both exciting and boundless.

A Future of Creative Possibility

With each new project, the organization cements its reputation as a leader in innovative storytelling. The collective passion of its team has allowed it to transition from a single live-streamed game into a comprehensive entertainment company that spans multiple mediums. While its origins lie in Dungeons & Dragons campaigns, its evolution demonstrates a commitment to offering experiences that range from interactive digital formats to rich narrative adventures across television, literature, and live events.

The organization’s ability to combine creative storytelling with a willingness to experiment has not only captivated its loyal fan base but also attracted new audiences eager for fresh, engaging content. Guided by a dedication to developing original narratives and engaging formats, the team continues to explore new ventures that promise to make storytelling more interactive and personal. The integration of live shows, animated series, and a new proprietary game system exemplifies their commitment to evolving the experience while maintaining the core values that have always defined their work.

In the words of one team member, there is an unspoken belief within the creative group that speaking out a possibility might just bring it to fruition. This understated optimism serves as an inspiring reminder that innovation often begins with a simple idea—a sentiment that has driven the company from its first live-streamed session to its current status as a multifaceted media organization.

As fans look forward to the upcoming video game, anticipate the launch of Daggerheart, and eagerly await fresh animated series and live events, it is clear that the organization’s journey is far from over. Each new project represents a continuation of a legacy built on creativity, passion, and a commitment to exploring storytelling in myriad forms. The ongoing expansion into new types of media and interactive experiences promises to keep the creative spirit alive while offering countless opportunities for fans to witness their favorite stories come to life.

The future holds many exciting projects on the horizon—a vibrant mix of live digital events, innovative game systems, and expanding literary works. With a steady focus on quality production and the community’s active participation in every step, this media powerhouse is set to keep its audience engaged for years to come. The legacy that began around a simple game table has now grown into a vibrant collection of creative endeavors that continue to break new ground.

By continually embracing new projects and exploring fresh means of storytelling, the organization stands as a testament to what can be achieved when passion meets creative innovation. The evolution from a casual live-stream to a full-scale media enterprise not only illustrates a remarkable growth story but also charts a future filled with potential for new stories, innovative experiences, and deeper connections with fans.

In this dynamic environment, the organization does not rest on its past achievements. Instead, it looks to the future with determination and optimism, driven by the belief that every idea spoken aloud has the potential to shape what comes next. With a diverse range of projects in production and plans for more interactive content on tap, the company is set to leave an enduring mark on the world of digital entertainment—a lasting legacy built on the unyielding passion of its creative team and the loyal support of its global community.