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How the Crisis May Impact Small Businesses in the Long-Term

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Major changes have been happening so quickly at the same time as an effect of the global pandemic. These changes in society affect all industries and segments, but those experiencing the most turmoil are small businesses.

Several of them have closed and may never open again. However, they are some of the most innovative and resilient entrepreneurs who can easily recalibrate their strategies to whatever the new normal brings. In fact, they could be the leaders and shapers across various industries moving forward. 

To help small business owners realize their resourcefulness, here are the top trends right now that I think will remain even after the pandemic.

Fewer Prints, More Digital Content

Print materials have been a longstanding, vital part of any business marketing strategy. It provides a different browsing experience that digital copies have yet to achieve.

However, because people these days have become more cautious of the things they pick up in public places, printed materials are further scrutinized. As we come out of the pandemic, this could become a habit, and people may ultimately avoid taking flyers or brochures from random places.

Digital Will Become the Core Marketing Touchpoint

Small business entrepreneurs have been relatively restrained from going full blast on developing their social media and digital marketing strategy. Currently, working from home enables them to spend time learning how to maximize creative tools available and expand their reach through social media platforms.

According to Spark, they have seen a rapid increase in search demand for social media content that goes up by 75%. There has been a spike in creative executions, particularly video content and online advertisement banners.

An E-mail Subscriber List Is Key

Communication is one of the primary things hampered by the crisis, and at this point, all potential lines of contact with clients are going to be extremely useful. Businesses who put in the effort to build e-mail lists or other direct means of communication like social media groups are in a great position to preserve their relationships with customers. They have more flexibility in keeping in touch with their clients and stir up new methods of providing their goods and services.

Remote Team Collaborations

In compliance with physical distancing, businesses do not have any choice but to move meetings to videoconference platforms. Companies that are set with the appropriate technology and equipment for remote team collaborations are in a far better place than those who have been dependent on face-to-face meetings.

The craftiest small businesses will maximize online platforms that will enable their teams to work together asynchronously. Platforms such as Slack, Trello, and the Google Suite have seen a striking increase in usage within the past few months. The best part is that these platforms are available for free, which companies can still take advantage of even after the crisis has passed.

Micro-Entrepreneurship Opportunities

Several small businesses are not able to transition to digital because they are more service-oriented, which requires physical attendance. This dilemma has caused some entrepreneurs to venture into other potential sources of income that are more inclined to the digital world.

Likewise, people at home are hooked into absorbing digital content for their daily needs. Thus, people who possess certain skills can produce content for those who need it, such as fitness or cooking.

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Business

Evangelos Marinakis: Capital Maritime & Trading Corporation Founder

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Evangelos Marinakis was born in the Greek port city of Piraeus on 30th July 1967. He is probably best known as the chairman of Capital Maritime & Trading Corporation, having amassed an extensive business empire spanning an array of different industries, most notably shipping.

Vangelis Marinakis studied at the American International University in London, England, graduating with a bachelor’s degree in international business administration and a master’s degree in international relations. He served as a commercial manager for Capital Ship Management Corporation from 1992 to 2005, overseeing the success and growth of many businesses that today form part of the Capital Maritime group.

Founding Capital Maritime & Trading Corporation in 2005, Evangelos Marinakis began amassing an extensive fleet of vessels, which today includes container ships, dry bulk carriers and tankers. Having served as Capital Product Partners LP’s chairman of the board from 2007 to 2014, Mr Marinakis founded Crude Carriers Corporation in 2010, overseeing its merger with Capital Product Partners LP in 2011.

Like his father before him, Evangelos Marinakis is a life-long supporter of Olympiacos FC, the team of his home city, Piraeus. In 2010, he was fortunate enough to be able to purchase a controlling share in the club. Throughout the course of his seven-year tenure as Olympiacos FC president, Evangelos Marinakis led the team to an astounding seven consecutive championship victories.

In addition to owning Olympiacos FC, Evangelos Marinakis also acquired Nottingham Forest FC in 2017, gaining the English Football League’s approval for his ambitious plans to restore the side to its former glory. The scheme included an extensive redevelopment of the team’s historic grounds, culminating in the creation of a worldclass stadium that today ranks as the largest in the East Midlands.

In 2014, Evangelos Marinakis joined forces with Yannis Moralis, the then-Olympiacos vice president and current mayor of Piraeus. Together they launched the Piraeus Winner alliance, running a highly successful election campaign, with Mr Marinakis subsequently becoming an elected member of Piraeus city council. Focusing on improving living standards for local people, transforming infrastructure and establishing Piraeus as a thriving tourist hub, Evangelos Marinakis pledged his own personal finances to facilitate the creation of businesses and jobs throughout the city.

Evangelos Marinakis is also an active investor in the media industry, with his company, Alter Ego Media, ranking as Greece’s largest media group with a presence in broadcasting, content creation and publishing. The group portfolio includes this historical media outlets TA NEA, TO VIMA and OIKONOMIKOS, as well as the radio station My Radio, and Mega, Greece’s largest television channel.

Throughout an extraordinarily successful career spanning not just global shipping but a variety of other industries, Evangelos Marinakis has consistently leveraged his position as a public figure and business leader to achieve a positive social impact. Following the Greek financial crisis, he pledged €168,590 to Greece Debt Free on behalf of Olympiacos FC, providing the non-profit website with vital funding with the mission of eliminating the national debt. A committed philanthropist, Mr Marinakis is the benefactor of an array of worthy causes, actively supporting UNICEF and the Kazantzakis Museum in Crete. He is also a proud patron of Ohio State University’s Miltiadis Marinakis Professorship for Modern Greek Language and Culture.

Today, the Marinakis family owns and operates a vast 146-vessel-strong fleet of dry bulk carriers, ships and tankers. Under Evangelos Marinakis’s visionary leadership, the organisation has gone from strength to strength. Capital Maritime & Trading Corporation has been recognised with numerous prestigious awards for its sustainability efforts, including earning GREEN4SEA’s 2015 Excellence Award and the Green Environmental Achievement Award from the Port of Long Beach in Southern Carolina.

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Which Industries Are the Most Secure for Establishing Your First Business in 2023?

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What Are the Safest Industries to Start Your First Business in 2023?

The Top 10 Safest Industries to Start Your First Business in 2023

Starting a business can be an exciting venture, but it is essential to choose the right industry for your first business. When considering which industries are the safest to invest in, you want to look at factors like market demand, stability, and future growth potential. In this blog post, we have put together a list of the top 10 safest industries to start your first business in 2023.

The industries listed here have been selected based on their overall potential for success and long-term growth. These industries may offer lower risks for first-time entrepreneurs and a better chance of success due to established markets, stable customer bases, or growing trends. Keep in mind that while the industries featured here may be considered safer bets, no industry is entirely risk-free, and it’s crucial to conduct thorough research before committing to any business idea.

Let’s dive into our list of the 10 safest industries to start your first business in 2023, where we provide an overview of each industry along with some key points to consider.

1. Eco-friendly Products and Services

As people become more environmentally conscious, the demand for eco-friendly products and services continues to grow. This industry offers a wide range of opportunities for new businesses that focus on sustainability and reducing humanity’s impact on the planet. With increasing public awareness and support from both consumers and governments, starting your business in this field has never been a more attractive option.

For instance, you could design and produce sustainable clothing made from organic materials or create biodegradable packaging for food and beverages. The possibilities are vast, and the market potential is promising for those who can offer innovative solutions to environmental problems.

  • High consumer demand for sustainable products
  • Supported by government initiatives and regulations
  • Potential for social media outreach with eco-friendly messaging
  • Attractive to environmentally conscious investors
  • Different entry points depending on your business idea (e.g., products, services, consulting)
  • Opportunity to make a positive impact on the planet

2. Health and Wellness

With an increased focus on personal health and wellness in recent years, this industry presents a wealth of opportunities for new businesses. Consumers are seeking ways to live healthier lives through various means, such as nutrition, exercise, mindfulness, and holistic remedies. As a result, there is an increasing demand for innovative products and services that cater to these interests.

Consider creating a mobile app that promotes healthy habits or opening a fitness studio specializing in popular workout trends like yoga or HIIT. The opportunities are endless, and with the right approach and effective marketing strategy, you could build a successful business in this thriving industry.

  • Growing market with high consumer interest
  • Expanding range of possibilities, from apps to physical products
  • Increased importance due to global health concerns
  • Multiple niches to explore (nutrition, fitness, mental health)
  • Can be started online or in-person
  • Physical, mental, and emotional well-being will always be relevant

3. Educational Technology (EdTech)

The EdTech industry has experienced rapid growth in recent years, thanks in part to the shift toward remote learning. This industry focuses on integrating technology into educational settings to improve overall learning experiences. There is a vast potential for growth here, especially as advancements in technology continue to shape how we learn and teach.

An example of a successful EdTech startup might be an online tutoring platform that connects students with qualified instructors in their chosen subject area. With online learning becoming more accessible and in-demand, this is an increasingly attractive market for entrepreneurs.

  • Rapid industry growth driven by technology advancements
  • Expanding range of products and services available
  • Increased demand due to remote learning adoption
  • Appeals to both individuals and institutions
  • Potential for global reach through online platforms
  • Relatively low barriers to entry, especially for digital products

… please limit your response to 2800 characters

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BigBusiness

Which Industries Are the Most Secure for Establishing Your First Business in 2023?

Published

on

What Are the Safest Industries to Start Your First Business in 2023?

The Top 10 Safest Industries to Start Your First Business in 2023

Starting a business can be an exciting venture, but it is essential to choose the right industry for your first business. When considering which industries are the safest to invest in, you want to look at factors like market demand, stability, and future growth potential. In this blog post, we have put together a list of the top 10 safest industries to start your first business in 2023.

The industries listed here have been selected based on their overall potential for success and long-term growth. These industries may offer lower risks for first-time entrepreneurs and a better chance of success due to established markets, stable customer bases, or growing trends. Keep in mind that while the industries featured here may be considered safer bets, no industry is entirely risk-free, and it’s crucial to conduct thorough research before committing to any business idea.

Let’s dive into our list of the 10 safest industries to start your first business in 2023, where we provide an overview of each industry along with some key points to consider.

1. Eco-friendly Products and Services

As people become more environmentally conscious, the demand for eco-friendly products and services continues to grow. This industry offers a wide range of opportunities for new businesses that focus on sustainability and reducing humanity’s impact on the planet. With increasing public awareness and support from both consumers and governments, starting your business in this field has never been a more attractive option.

For instance, you could design and produce sustainable clothing made from organic materials or create biodegradable packaging for food and beverages. The possibilities are vast, and the market potential is promising for those who can offer innovative solutions to environmental problems.

  • High consumer demand for sustainable products
  • Supported by government initiatives and regulations
  • Potential for social media outreach with eco-friendly messaging
  • Attractive to environmentally conscious investors
  • Different entry points depending on your business idea (e.g., products, services, consulting)
  • Opportunity to make a positive impact on the planet

2. Health and Wellness

With an increased focus on personal health and wellness in recent years, this industry presents a wealth of opportunities for new businesses. Consumers are seeking ways to live healthier lives through various means, such as nutrition, exercise, mindfulness, and holistic remedies. As a result, there is an increasing demand for innovative products and services that cater to these interests.

Consider creating a mobile app that promotes healthy habits or opening a fitness studio specializing in popular workout trends like yoga or HIIT. The opportunities are endless, and with the right approach and effective marketing strategy, you could build a successful business in this thriving industry.

  • Growing market with high consumer interest
  • Expanding range of possibilities, from apps to physical products
  • Increased importance due to global health concerns
  • Multiple niches to explore (nutrition, fitness, mental health)
  • Can be started online or in-person
  • Physical, mental, and emotional well-being will always be relevant

3. Educational Technology (EdTech)

The EdTech industry has experienced rapid growth in recent years, thanks in part to the shift toward remote learning. This industry focuses on integrating technology into educational settings to improve overall learning experiences. There is a vast potential for growth here, especially as advancements in technology continue to shape how we learn and teach.

An example of a successful EdTech startup might be an online tutoring platform that connects students with qualified instructors in their chosen subject area. With online learning becoming more accessible and in-demand, this is an increasingly attractive market for entrepreneurs.

  • Rapid industry growth driven by technology advancements
  • Expanding range of products and services available
  • Increased demand due to remote learning adoption
  • Appeals to both individuals and institutions
  • Potential for global reach through online platforms
  • Relatively low barriers to entry, especially for digital products

… please limit your response to 2800 characters

Continue Reading

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