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How the Crisis May Impact Small Businesses in the Long-Term

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Major changes have been happening so quickly at the same time as an effect of the global pandemic. These changes in society affect all industries and segments, but those experiencing the most turmoil are small businesses.

Several of them have closed and may never open again. However, they are some of the most innovative and resilient entrepreneurs who can easily recalibrate their strategies to whatever the new normal brings. In fact, they could be the leaders and shapers across various industries moving forward. 

To help small business owners realize their resourcefulness, here are the top trends right now that I think will remain even after the pandemic.

Fewer Prints, More Digital Content

Print materials have been a longstanding, vital part of any business marketing strategy. It provides a different browsing experience that digital copies have yet to achieve.

However, because people these days have become more cautious of the things they pick up in public places, printed materials are further scrutinized. As we come out of the pandemic, this could become a habit, and people may ultimately avoid taking flyers or brochures from random places.

Digital Will Become the Core Marketing Touchpoint

Small business entrepreneurs have been relatively restrained from going full blast on developing their social media and digital marketing strategy. Currently, working from home enables them to spend time learning how to maximize creative tools available and expand their reach through social media platforms.

According to Spark, they have seen a rapid increase in search demand for social media content that goes up by 75%. There has been a spike in creative executions, particularly video content and online advertisement banners.

An E-mail Subscriber List Is Key

Communication is one of the primary things hampered by the crisis, and at this point, all potential lines of contact with clients are going to be extremely useful. Businesses who put in the effort to build e-mail lists or other direct means of communication like social media groups are in a great position to preserve their relationships with customers. They have more flexibility in keeping in touch with their clients and stir up new methods of providing their goods and services.

Remote Team Collaborations

In compliance with physical distancing, businesses do not have any choice but to move meetings to videoconference platforms. Companies that are set with the appropriate technology and equipment for remote team collaborations are in a far better place than those who have been dependent on face-to-face meetings.

The craftiest small businesses will maximize online platforms that will enable their teams to work together asynchronously. Platforms such as Slack, Trello, and the Google Suite have seen a striking increase in usage within the past few months. The best part is that these platforms are available for free, which companies can still take advantage of even after the crisis has passed.

Micro-Entrepreneurship Opportunities

Several small businesses are not able to transition to digital because they are more service-oriented, which requires physical attendance. This dilemma has caused some entrepreneurs to venture into other potential sources of income that are more inclined to the digital world.

Likewise, people at home are hooked into absorbing digital content for their daily needs. Thus, people who possess certain skills can produce content for those who need it, such as fitness or cooking.

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#GirlBoss: How a Successful Entrepreneur Launched a Global Business

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In the entrepreneurial world, men would often dominate the field. With times changing, more and more females are conquering the business world to make a mark and let their voices be heard. One example is Heather Sanders, the CEO of the fashion label, Sorella Boutique.

Her fashion line started with humble beginnings of having only ten products in her line that, with her determination, boomed into a full product line with a shop at Melrose Avenue to boot! Indeed, Sanders is an inspiration to many aspiring female entrepreneurs who want to make it in the cut-throat industry.

When asked what her secret to success is, Sanders mentioned that a big portion of her success is her ability to stay true and authentic. In fact, here are some of Sanders’ words of wisdom to anyone who wants to pursue their dreams of launching a business.

Sanders’ Food for Thought:

  1. “Only compete with yourself.”

In any field, whether it’s dancing, school, or even a yoga session – you should only compete with yourself. Yes, there may be tough competition out there, but you will never go anywhere if you are too busy checking out the competition instead of focusing on yourself and your growth potential.

While it is good to check what are the edge of other companies that you have to watch out for, invest your time, energy, and resources on building the good things of your brand, and you can never go wrong in growing your business.

  1. “Support each other!”

In a heavily male-dominated sector, there are only a few brave females who would even attempt to try it out in business. Instead of being catty and pulling each other down, do what females do best, and that is to support each other. Create a social group and maybe share best practices.

Have a session solely dedicated to talk about everything and anything under the sun EXCEPT work. Get to know each other on a personal level, and it gets easier to have each other’s back.

  1. “Use fear as a motivating factor.”

Being a newbie in any industry can be quite scary. Use this fear as a motivating factor to reach even greater heights! Do not be afraid to ask questions or speak out your ideas in board meetings or conferences. After all, this is your chance to be heard.

Engage in mentoring sessions with other leaders and experts in the field. The main objective is for you to learn as much as you can and apply it to let your business grow.

  1. “Practice determination.”

Some people say that determination comes naturally, but determination requires discipline and lots of it! Choose a goal and make sure that you contribute every single day towards achieving that goal. For example, if you want to promote your brand, there are plenty of ways to do so!

You can host meetings to gather feedback from your colleagues, share best practices with your female group, take online lessons on digital marketing, and up your marketing strategy in your social media accounts. 

  1. “Stay true to yourself.”

Some leaders, once they have achieved their perspective of what success is, often divert from the path they once called their true selves. However, many successful leaders remain true to their authentic and genuine selves. In fact, they thrive because of it!

Hopefully, the tips above can help budding female entrepreneurs to launch their new businesses.

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Aviation Aftermath Due to COVID-19 Pandemic

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The Covid-19 pandemic has changed a lot of what was considered ‘normal’ before. For example, gone are the days when you can have a fun night out with friends while drinking and partying. Another aspect that the pandemic changed is everyone’s ability to travel freely (as long as their passport, budget, and visas will allow).

With everyone expected to stay home, the airline industry strongly felt the pandemic’s effects as the majority of the flights got canceled due to travel restrictions in an attempt to contain the spread of the deadly virus. Because of this, the airline industry has been forced to lay off employees or, worst, declare bankruptcy. 

The Aftermath

Government regulations in countries such as the United States and Europe have reiterated that any canceled travel plans because of the Covid-19 pandemic should be refunded in whole to the ticket holders.

Despite this regulation, many airlines have failed to comply with as they have felt the financial brunt during the pandemic. Some airlines opted to provide travel vouchers (that can be claimed until 2022) instead. Still, government regulations were specific in their guideline to give back the refund.

Statistics show a decline of 10% in early March 2020 as the pandemic started to boom globally. By late March, statistics showed a 40% to 60% decline in the aviation industry, with more flights being canceled and fewer individuals attempting to travel, including the imposition of travel restrictions by multiple countries. By April 2020, there was an 80% decline, with flight movements restricted in all countries.

What’s Next?

Because of the aftermath of the pandemic to the aviation industry, many airlines are cutting off employees, including flight attendants. US airlines have cut down flight attendants ranging from 30% to 60% because of the low demand for flights.

Because of these, flight attendants all over the world became creative in ways to earn more money now that their current jobs are unstable because of the pandemic. For example, Susannah Carr, a flight attendant from United Airlines, mentioned she rejoined AppWag to walk dogs through making extra money now that there is a lull in her flights.

Making Ends Meet

In an interview, she mentioned that her previous paycheck was just enough to cover her monthly rent, a place she co-rents with a fellow flight attendant. Since Carr has previous experience in freelance jobs such as online translations and wedding event planner, she is now busy applying for other freelance types of jobs to make ends meet.

She acknowledges that while it is not the dream job, she hoped for right off college, the sense of urgency to make a living so she can survive the pandemic remains to be a top priority.

On the other hand, another flight attendant, Joan Marie Santos, turned to bake cupcakes and pastries during the flight lull. Her passion truly lies with baking, a hobby she only got to do in-between flights. But with the ongoing pandemic and approximately one flight per month (as opposed to her usual 15 flights per month), she started baking and selling her pastries to nearby communities to make ends meet.

With the uncertainty of the pandemic, people, not just flight attendants, have to be flexible and adaptable to the changing times. 

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Less Plastic, More Life: How This Youth Leader Is Ending Bali Plastic Bags

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Plastics, at one point in time, may have been a useful and normal part of everyday life. However, because plastics take forever to disintegrate, it has become a global ecological problem.

More often than not, these plastics end up polluting the environment and also end up killing animals who mistake them for food. Because of these environmental concerns, Melati Wijsen from Bali, Indonesia, decided to put a stop on single plastic use forever. And she’s just 18 years old.

The Genesis: Bye Bye Plastics!

Indonesia is the second world’s largest plastic producer next to China. Wijsen saw the ill-effects of single-plastic use in her hometown as plastics were everywhere! The side of the road, the rivers, and the canals – plastics were an eyesore to the popular tourist destination.

Still, the quality of environmental life in Indonesia was rapidly declining as plastic usage increased. Melati Wijsen, together with her sister, just came from a school video showing inspirational leaders such as Mahatma Gandhi and Martin Luther King when they were inspired to start doing something.

They then formed the non-profit organization called Bye Bye Plastics in 2014, where its primary objective is to ban the use of single-use plastics throughout the community. Their plan of action included encouraging their schoolmates to join their cause and often held meetings during lunchtime!

Within months, the Bye Bye Plastics team was able to mobilize communities to clean the polluted beaches with a whopping 50,000 people clearing more than 150 tons of plastics! Also, the team encouraged businesses to reduce their use of plastics.

By 2018, the team partnered with the Balinese government to ban the use of single-use plastics, which took effect in July 2019. At present, Bye Bye Plastic expanded globally, with 50 teams spread out in over 29 countries.

What’s Next?

Because of the success of Bye Bye Plastic in Indonesia, Wijsen became a prominent youth leader with a global audience. She has spoken to different youth leaders in various prominent platforms such as the United Nations conferences, the International Monetary Fund, and the World Economic Forum.

But she will not stop there. In an interview with Wijsen, she feels proud of her team’s accomplishment. Still, she feels frustrated that the world’s awakening about such a prominent environmental issue took six years in the making. She also vowed to assist with other youth-led initiatives.

Wijsen and her sister founded another non-profit organization, Youthtopia, where its primary objective is to have a support group among other budding youth leaders. It also aims to develop the skills of youth leaders through development activities, peer-learning activities, and online workshops.

To date, Youthtopia has catered to a multitude of youth leaders whose cause ranges from anti-human trafficking to Black Lives Matter foundation. In another interview, Wijsen mentioned that she has all the hope for the youth and their generation because of their passion for making an impact on the community.

When asked for advice to be given to youth leaders across the globe, Wijsen wisely mentioned three actionable steps to take to make an impact:

  • Empower Yourself
  • Collaborate with others
  • Reach out to leaders

Indeed, youth leaders such as Wijsen are inspiring figures not just for the youth but also for anyone—regardless of age, gender, and nationality, to do the right thing and make an impact on the community.

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