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How the Crisis May Impact Small Businesses in the Long-Term

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Major changes have been happening so quickly at the same time as an effect of the global pandemic. These changes in society affect all industries and segments, but those experiencing the most turmoil are small businesses.

Several of them have closed and may never open again. However, they are some of the most innovative and resilient entrepreneurs who can easily recalibrate their strategies to whatever the new normal brings. In fact, they could be the leaders and shapers across various industries moving forward. 

To help small business owners realize their resourcefulness, here are the top trends right now that I think will remain even after the pandemic.

Fewer Prints, More Digital Content

Print materials have been a longstanding, vital part of any business marketing strategy. It provides a different browsing experience that digital copies have yet to achieve.

However, because people these days have become more cautious of the things they pick up in public places, printed materials are further scrutinized. As we come out of the pandemic, this could become a habit, and people may ultimately avoid taking flyers or brochures from random places.

Digital Will Become the Core Marketing Touchpoint

Small business entrepreneurs have been relatively restrained from going full blast on developing their social media and digital marketing strategy. Currently, working from home enables them to spend time learning how to maximize creative tools available and expand their reach through social media platforms.

According to Spark, they have seen a rapid increase in search demand for social media content that goes up by 75%. There has been a spike in creative executions, particularly video content and online advertisement banners.

An E-mail Subscriber List Is Key

Communication is one of the primary things hampered by the crisis, and at this point, all potential lines of contact with clients are going to be extremely useful. Businesses who put in the effort to build e-mail lists or other direct means of communication like social media groups are in a great position to preserve their relationships with customers. They have more flexibility in keeping in touch with their clients and stir up new methods of providing their goods and services.

Remote Team Collaborations

In compliance with physical distancing, businesses do not have any choice but to move meetings to videoconference platforms. Companies that are set with the appropriate technology and equipment for remote team collaborations are in a far better place than those who have been dependent on face-to-face meetings.

The craftiest small businesses will maximize online platforms that will enable their teams to work together asynchronously. Platforms such as Slack, Trello, and the Google Suite have seen a striking increase in usage within the past few months. The best part is that these platforms are available for free, which companies can still take advantage of even after the crisis has passed.

Micro-Entrepreneurship Opportunities

Several small businesses are not able to transition to digital because they are more service-oriented, which requires physical attendance. This dilemma has caused some entrepreneurs to venture into other potential sources of income that are more inclined to the digital world.

Likewise, people at home are hooked into absorbing digital content for their daily needs. Thus, people who possess certain skills can produce content for those who need it, such as fitness or cooking.

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Business

Airbnb Bounces Back amidst Covid-19 Pandemic

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It comes as no secret that the Covid-19 pandemic has severely affected the tourism industry, including the hotel and accommodation sector. Despite the initial setback, Airbnb’s are slowly starting to rise with the trendy Airbnb nomadic culture work from home individuals are starting.

Airbnb Nomads

When the Covid-19 pandemic started, the first industry to take the brink of the economic downfall was the tourism industry. With flight and movement restricted by lockdown protocols, fewer people are checking into hotels and booking at Airbnbs. While the industry initially felt the effects of the lockdown protocols, they are slowly bouncing back with the Airbnb nomad trend.

So what exactly is the Airbnb nomad trend? Because more and more companies are encouraging people to work from home to control the spread of the virus, people are ditching their apartments and are starting to hop from one Airbnb to another as an opportunity to explore the world (within the confines of their Airbnb) while they are working from home.

Working in Style

Take, for example, Tess Pawlisch, who has been working in San Francisco for four years. She can only take a few vacation leaves amidst her busy schedule in her previous office work set-up with her demanding job. However, now that she is working from home, she can balance working from her Airbnb even when she is on a sunny beach in Mexico sipping tropical-flavored shakes. Pawlisch is only of the many individuals who decided to seize the opportunity to “travel” while working from home.

Bouncing Back

With the initial setback to minimal to zero bookings for Airbnb during the early half of the year, this trend comes at a perfect time for the accommodation giant as Airbnb sales skyrocketed to twice their original sales start of the year. Airbnb’s market value is almost at par with another booking giant, booking.com, with the Bnb having $83.2 billion and booking having $85.6 billion. Airbnb has been doing so well in the past few months in terms of shares and stocks that they even surpassed Marriott hotel, which has a projected $41.7 billion valuation.

Exciting Opportunities Await

The work from home set-up is advantageous for people who are bitten by the wanderlust bug, but it is also advantageous for individuals with families or those who want to be nearer their families during these trying times. For example, Trey Ditto was working in Brooklyn, New York, because of his job. Because his company encouraged him to work from home, he decided to move in with his wife (who was also working from home) and their 2-year-old son when they found a bigger apartment near the upstate portion of New York City for about two months. When they realized this would be the new normal soon, they moved to another Airbnb in Texas to be closer to their families—an opportunity that would not have been available if they were back in the office.

Pain Points

However, hopping from one Airbnb to another is not all luxury and glamor. First, the stress of hauling all your things to settle for a month and then moving to another house the next. It can be extremely exhausting. Second, there will always be the element of surprise. For example, even if the unit’s photos are very enticing (it’s called marketing for a reason), the actual unit may be smaller or more run-down than earlier anticipated and can be quite stressful for picky individuals. Lastly, since the Wi-Fi connection is essential for work from home individuals, not all Airbnb units have the best Wi-Fi access to work with. In fact, the Wi-Fi connection is the number one complaint of individuals who are slowly adapting to this lifestyle.

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World’s Most Underrated Food You Should Try Out in the Future

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Everyone raves about how Paris, Rome, and Tokyo are the places when it comes to food, but there are cities that can offer the same quality of food too.

A lot of people will tell you that Rome, Tokyo, and Paris is where you should go for good food, but what about the cities that have great food? A lot of other cities offer delicious cuisine but are unknown for reasons such as misconceptions, lack of global knowledge, and the small diaspora. Here are the world’s most underrated food places that you should try sometime.

Most Underrated Countries Every Foodie Must Visit At Least Once in Their Lifetime

Philippines

A lot of people are aware of how good Asian cuisine is, but the Philippines hasn’t made a big impact on the world, which is why we’re trying to give it a little more recognition.

Vietnam

Anyone that knows about pho knows that Vietnam has a lot to offer when it comes to the flavor profile. From the sourness of the lime to their spicy chili garlic, you’re sure to enjoy some banh mi from time to time.

Mexico

Everyone loves Hispanic cuisine; tamales and Taco Bell are some things people enjoy, but people fail to realize that there are more flavors to try when it comes to Mexican food.

Croatia

Croatia has some interesting flavors. If you’re looking to eat rice meals but make it like pasta, then Croatia is where you should try their recipes.

Thailand

Thailand is a great country to visit, it’s also very adventurous because you can eat fried bugs here if you’re not too afraid of creepy crawlies.

Australia

Everyone worries about having to eat vegemite, but it is something to try at least once in your lifetime. The land under has a lot of interesting cuisines if you’re tired of the usual fast food combinations.

Jamaica

Jerk meals are all the rage when it comes to Jamaican cuisine, and that’s because it comes from them. One of the most common jerk meals that are served around the world is jerk chicken, and you can replicate this on your own because of all the available recipes.

Norway

If you’re a fan of cheese and lamb meals, then you’ll enjoy dishes from Norway. It’s easy to find a lot of recipes to enjoy. Norway is known to have brunost, otherwise known as brown cheese. Norway is also known for strange meat combinations, so you can try it if you’re looking to try new viands.

We know that there are lots of interesting food choices in infamous places, but it’s always good to know about undiscovered food places that you should visit. We hope you try out some of these places and let us know which food profiles you’re looking for and which ones you are willing to try out in your kitchen. 

Sometimes you can find hidden gems, and you’ll see that these meals are more fun than your usual food choices. 

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Business

Holiday Shoppers Want Their Money to Go to Good Businesses

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More shoppers are looking to buy local products and support companies that align with their values, like Black Lives Matter and other movements.

A lot of small businesses got hurt when the coronavirus pandemic hit. The death of George Floyd has shed more light on racial inequality, and the result is that almost 60% of consumers are highly likely to shop in local stores or neighborhood shops for the holiday season. 

Many US consumers have responded to a survey saying that they are looking to buy locally sourced items this year, and some are looking to support companies that align with their values, as well. 

4 out of 10 respondents say that they’re looking to shop from minority-owned stores, and the same amount says that they support retailers that reinforce the Black Live Matter movement.

The pandemic has brought about difficult times for everyone, which is why most consumers are ensuring that the companies they buy from work hard to create a world where they want people to live. 

According to Aurora James, spending a dollar somewhere is voting for that item to keep existing, and in this pandemic world, a lot of companies aren’t going to be able to survive anymore, which is why every dollar spent really matters.

Major companies have taken notes and are now supporting small businesses by carrying their products in their store. Lowe’s has started a pitching contest to look for entrepreneurs who stand out and also provided millions of dollars for grants to minority-led businesses and small shops. 

James, a Brooklyn-based business owner, says that the pandemic has pushed consumers’ desire to shop local, whether through a major retailer holding products from a local shop or through a mom-and-pop store.

Most holiday shoppers want to give gifts that make them feel good about buying it because they know that they supported a small business and because they chose a gift that is appropriate for the person receiving it. 

Now, James is pushing big companies to assist Black-owned businesses because she was upset by the disruption of the pandemic towards these businesses. Aurora James pitched that major companies pitch at least 15% of their shelves for small businesses. 

Since the start of that petition, some companies like Sephora, Macy’s, and Rent The Runway have joined the pledge.

The support of consumers towards small businesses will decide if these stores can keep their business alive. 

Some shoppers have decided that they will shop from local businesses on Saturday, which people are now calling Small Business Saturday. This shopping event was pitched by American Express and was created to encourage shoppers to buy from their communities. 

Knowing how corporate America turns a blind eye towards some of these small businesses, but being sustainable and equitable is really good for businesses, and they’re still the right thing to do. 

So when you go shopping for your Christmas gifts, we hope you consider buying from local minority-owned businesses. 

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