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4 Pillars Small Business Owners Need To Upgrade Their Marketing Skills

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Starting your own business is a great way to start your career; however, just like any business, it is a gamble. You always have to be innovative to acquire new customers, retain former clients, increase revenue, and be on the clock 24/7.

Regardless of the nature of your business, the end goal of every establishment is longevity, turning new customers to repeating ones. This is a process much familiar to small business owners because they know the ins and outs of their business. The struggle today is that the attitude of customers has evolved into something more complex through the years. This involves marketing, advertising, and many more.

Traditional business styles like sponsorships are now seldom practiced while commercial rents have skyrocketed, posing new threats for small businesses to survive. Due to the fast pace modernization, these small businesses tend to face difficulties in adapting to the digital age. In contrast, owners are also having more competition with regards to tech-savvy millennials who are entering the business arena.

According to a recent study, 66% of millennials stated they would like to establish their own business. This means more concern for small business owners who still operate in a traditional manner (analog era) and lack the skills to dive in digital marketing. Based on another research, reveals that 46% of small business owners say they don’t have a website. This data is alarming, especially to small businesses, as in today’s modern society, the internet is a platform for attracting new customers.

Despite that, here are four areas small businesses need to realize to further improve their marketing strategy:

Be Customer-Friendly 

According to a study conducted by Epsilon, 80% of customers are more likely to purchase from a company that uses digital insight to offer a personalized experience. By maximizing customer data to personalize marketing could be a simple yet effective way to acquire new customers. This could be as simple as email marketing.

Keep Your Website Fresh & Updated

Your website should be appealing, alive, and guiding new visitors. This should be a place where it calls for action and should be functional yet aesthetically pleasing.

Maximize & Incorporate SEO

If your establishment caters to a service or product to a local area, then you must be willing to understand and invest in local SEO. By doing so, your visibility would be higher in Google when people search for your business. You don’t need to know the entirety of it, just the importance of why SEO is essential to your business.

Be Picky Who Runs Your Campaigns

Don’t let your hard-earned cash go down the drain! Both Facebook and Google may have advertising platforms that you can use, but it has been too complicated even for most experienced users through the years. We suggest that you go for a more qualified candidate and know how to use these platforms and have a broad understanding of digital marketing to bring progress in your business.

At the end of the day, small businesses are highly encouraged to work with quality digital partners to manage and improve their online presence. An expert who is knowledgeable in lead gen., SEO, social media management, and PPC can be an invaluable resource to small businesses.

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Business

How to Help Indie Movie Theaters Stay Open

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Here’s how you can help indie movie theaters open through the pandemic!

How to Support Indie Movie Theaters Open Amidst the Pandemic

While the mall movie theatres may survive the financial backlash of the pandemic, smaller family-owned movie theatres are facing the financial brunt of COVID-19 as the government imposed strict quarantine protocols against crowds and confined spaces.

As each day progresses, more and more indie movie theatres are slowly shutting down permanently due to lack of funds. What more is that hundreds of theatre employees are also starting to lose their jobs.

How can Indie movie-loving people support independent movie theaters? Like everything else, the Indie Movie Theater industry has started to go online through a streaming service that shows movies that bug theatre mall complexes do not usually deliver. How it works is fairly simple: All movie-goers have to do is buy a ticket online, and they can stream the movie all in the comforts of their homes while supporting the Indie Movie theatre industry.

A pilot session was conducted by Keif Henley, the Guild Cinema owner in Albuquerque. He decided to stream Phoenix, Oregon, which is an Indie Comedy about a graphic novel artist and a chef who quit his job to restore an old bowling alley and to serve the best pizza in the whole world. This Indie film was directed by Gary Lundren and starred celebrities like Lisa Edelstein and Kevin Corrigan.

The movie’s release would typically start in a handful of theatres and, depending on audience reception, will be streamed in popular streaming services such as Hulu or Amazon Prime. However, the movie producers decided to support local indie movie theaters by providing viewers the option to buy an e-ticket through a “Theatrical at Home” initiative.

A drop-down menu will appear, and viewers can choose what theatre they will support. Once purchased, viewers have three days to watch the movie once they receive the link, and forty-eight hours to finish the film once they start streaming it.

The price for Oregon, Phoenix, is at $6.50, which is noticeably higher than the average, in-person movie ticket. However, it’s a small price increase to pay to support local, independent indie movie theaters to stay afloat during the lockdown period.

What’s even better is that since this feature is available throughout the US and Canada, it reaches a broader audience that is no longer dependent on location. This is a smart way to stay at home, be entertained, and help support locals.

With this new initiative, other movie producers and theaters are following suit. Kino Lober launched a virtual theatrical exhibition initiative, and other indie movie theaters are opening private screening rooms through their respective screening platforms.

Indeed, the world of the movie industry is changing, and Indie movie theatres must adapt to the signs of the times. If you want to support indie movie theaters open, please purchase a ticket and avail of their unique streaming service!

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How Microsoft Company is Saving the Planet

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In pursuit of making a stand against climate change, corporations such as Facebook, Google, Amazon, and Apple have made it their mission to heal the world. 

Talks on climate change have only been getting stronger as more consumers have become aware of its adverse effects. Since then, the topic has evolved from sheer press releases and into actual action plans taken seriously by C-level executives.

In this article, we’ll be exploring more about the commitments of Microsoft, one of the frontrunners in the subject. The tech giant pledged not only to decrease their emissions but to push further and go carbon negative. Microsoft has since been releasing a series of progress reports, detailing how they can eliminate all the carbon the company has discharged since its establishment in 1975. 

After days of speaking with professionals in corporate sustainability as well as past and present employees of Microsoft, we have found how sincerely the company is taking the issue and their global influence that could expand this effort beyond their own enterprise.

Microsoft is setting a benchmark through its consistency, transparency, and determination in pulling together other companies, either suppliers or industry competitors, into sharing data and other resources for the cause.

Kinds of Emissions 

A company’s carbon emissions are combined from three different sources: first is from the business operations side such as delivery vehicles, second is from factories or power plants, and the last type is from indirect emissions produced by equipment or services procured by the business, such as business travel. 

Microsoft’s largest source of emissions is the third factor. “At Microsoft, we expect to emit 16 million metric tons of carbon this year. Of this total, about 100,000 are Scope 1 emissions, and about 4 million are Scope 2 emissions. The remaining 12 million tons all fall into Scope 3. Given the wide range of Scope 3 activities, this higher percentage of the total is probably typical for most organizations,” said Microsoft president Brad Smith.

Microsoft’s Key Initiatives

Earlier this month, Microsoft chief environmental officer Lucas Joppa provided some updates on the concrete steps that the company is undertaking to achieve its negative carbon emission target.

First off, the tech giant will be joined by nine other major companies in an effort called “Transform to Net Zero”, which aims to “accelerate the transition to a net-zero global economy.”

It basically follows the same philosophies Microsoft has set but guided with a data and scientific-driven strategy. The companies uniting in this initiative are A.P. Moller-Maersk, Danone, Mercedes-Benz, AG, Natura & Co, Nike, Starbucks, Unilever, and Wipro.

Another strategy Microsoft took is the launch of a sustainability calculator that will help their cloud clients determine their carbon footprint and, in turn, make efforts to reduce it. The third is a commitment to cease the use of diesel fuel and generators by the end of the decade. Finally, they increased the company’s internal carbon tax to include its largest source of emissions (Scope 3).

Globally, Microsoft is being acclaimed for keeping true to their commitments in doing their part to create a more sustainable environment.

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Aviation Aftermath Due to COVID-19 Pandemic

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The Covid-19 pandemic has changed a lot of what was considered ‘normal’ before. For example, gone are the days when you can have a fun night out with friends while drinking and partying. Another aspect that the pandemic changed is everyone’s ability to travel freely (as long as their passport, budget, and visas will allow).

With everyone expected to stay home, the airline industry strongly felt the pandemic’s effects as the majority of the flights got canceled due to travel restrictions in an attempt to contain the spread of the deadly virus. Because of this, the airline industry has been forced to lay off employees or, worst, declare bankruptcy. 

The Aftermath

Government regulations in countries such as the United States and Europe have reiterated that any canceled travel plans because of the Covid-19 pandemic should be refunded in whole to the ticket holders.

Despite this regulation, many airlines have failed to comply with as they have felt the financial brunt during the pandemic. Some airlines opted to provide travel vouchers (that can be claimed until 2022) instead. Still, government regulations were specific in their guideline to give back the refund.

Statistics show a decline of 10% in early March 2020 as the pandemic started to boom globally. By late March, statistics showed a 40% to 60% decline in the aviation industry, with more flights being canceled and fewer individuals attempting to travel, including the imposition of travel restrictions by multiple countries. By April 2020, there was an 80% decline, with flight movements restricted in all countries.

What’s Next?

Because of the aftermath of the pandemic to the aviation industry, many airlines are cutting off employees, including flight attendants. US airlines have cut down flight attendants ranging from 30% to 60% because of the low demand for flights.

Because of these, flight attendants all over the world became creative in ways to earn more money now that their current jobs are unstable because of the pandemic. For example, Susannah Carr, a flight attendant from United Airlines, mentioned she rejoined AppWag to walk dogs through making extra money now that there is a lull in her flights.

Making Ends Meet

In an interview, she mentioned that her previous paycheck was just enough to cover her monthly rent, a place she co-rents with a fellow flight attendant. Since Carr has previous experience in freelance jobs such as online translations and wedding event planner, she is now busy applying for other freelance types of jobs to make ends meet.

She acknowledges that while it is not the dream job, she hoped for right off college, the sense of urgency to make a living so she can survive the pandemic remains to be a top priority.

On the other hand, another flight attendant, Joan Marie Santos, turned to bake cupcakes and pastries during the flight lull. Her passion truly lies with baking, a hobby she only got to do in-between flights. But with the ongoing pandemic and approximately one flight per month (as opposed to her usual 15 flights per month), she started baking and selling her pastries to nearby communities to make ends meet.

With the uncertainty of the pandemic, people, not just flight attendants, have to be flexible and adaptable to the changing times. 

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