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Apple Music For Business Taps Into Background Music Market



In collaboration with PlayNetwork Inc., which specializes in tailored and channel-centric music for business use, Apple Music for Business pilots a version of its service to join competitors Pandora for Business, SiriusXM for Business, and Spotify-backed Soundtrack Your Business in the background music market. 

In a joint announcement, Apple Music and PlayNetwork Inc. said, “Each brand has an identity, a voice, and a story they want to tell – and now they can, with music.” 


Human Curation

They also added, “Apple Music for Business centers on human curation that requires attention and skill to make it a seamless part of the experience. With this understanding, we’ve taken the expertise of both Apple Music curators and PlayNetwork music supervisors and injected it into this service to ensure you have the sound right in every location.” 

The system will work with PlayNetwork’s content delivery platform CURIOPlayer Z8, an internet-connected stereo controlled via the CURIOPlayer UI app. 

Per an official Apple Music for Business release, “When a customer starts an Apple Music trial from one of your branded links, you’ll receive a referral fee with no cap on earnings.” Although the pricing hasn’t been released yet, Apple Music aims to increase customer engagement through the app’s introduction. 


The Competition

In comparison, SiriusXM for Business from PlayNetwork claims that their Internet music service for business costs $24.95 per month; Pandora for Business music system powered by MOOD is priced at $26.95 a month; and Spotify-backed Soundtrack Your Brand charges a monthly fee of nearly $26.99. As special business contracts must be made to use certain pieces of music in retail areas due to high-priced licensing fees, PlayNetwork approaches such issue for clients like Starbucks and Estée Lauder.

There is also an integrated marketing program that connects brands to customers through existing channels like websites and social media. Apple says, “All partners receive an Apple Music marketing toolkit containing creative assets, digital tools, and brand guidance to help you clearly communicate what music is playing and where to find it.”



After six months of operation focused on retail chains with 100 stores or more, Apple has already garnered 25 clients, which are estimated to deliver music to more than 10,000 store locations. As a startup, Apple Music still falls behind Spotify’s 113 million Premium subscribers with its 60 million paid subscribers as of June 2019. 

A testimony from Harrods’ director of partnerships Guy Cheston reads, “We were captivated by their proposition that we could have our brand reflected in our own curated playlist.”

Apple now displays on the Apple Music for Business landing page, “This revolutionary service combines world-class music curation, proprietary technology, and easy-to-use tools to let customers listen to, share, and enjoy the music your brand plays – no matter where they go.”

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Why Difficult Finding Jobs During Unemployment is a Myth



COVID-19 isn’t the only pandemic that’s sweeping the nation. A million Americans are unemployed and are afraid of applying for work because of a myth. 

Many Americans believe that there is a stigma surrounding unemployment, and it’s making it impossible for them to find work. The number of unemployed people has reached an all-time high since the Great Depression, reaching an astounding level of 72%.

Aside from the challenge that comes with returning to the workforce, many people fear that the stigma around unemployment will make it difficult for them to get a job.

According to research, 84% of Americans believe that there is a stigma surrounding unemployment, and ⅔ of this population are worried that the said stigma is hurting their prospects of finding a job.

However, people’s opinion on unemployment has changed. 96% of hiring managers say that they are highly likely to hire people who were fired because of the pandemic. Here are three things you can do to make it easier to get a job:

Don’t let your worries overwhelm you from taking your opportunity.

If your career path isn’t clear, then it might be time to make a pivot in your career. The best way to begin your career change is by understanding the skills you have available and how they overlap with different roles. A great example is that people who have experience in the food industry have sales skills, which is one of the careers in demand. 

Study skills that are needed for the million jobs being created.

Online learning has never been so popular until now. Since the start of the pandemic, millions of LinkedIn users have consumed over a million hours of learning content every week. They have been able to add 140 million new skills to their profiles since March. 

Data from LinkedIn shows that jobs like software engineers, project managers, and financial analysts have grown in popularity in the span of several years and are some of the most in-demand positions that employers are looking to fill.   

Don’t be ashamed of your situation.

50% percent of unemployed people share that they are looking for work. At the same time, the other half of the population says that they are too embarrassed to share their employment status. 

However, research shows that 73% of people are hired after sharing their situation through connection or personal introduction. 84% of LinkedIn members say that they are more likely to hire people who lost their jobs during the pandemic if they are introduced personally.

Don’t worry.

If you are part of the population that got laid off because of the pandemic, you should work on your skills and apply for work. It might be intimidating at first, but many companies are looking for people to fill positions, and you shouldn’t be worried about myths surrounding unemployment and work. 

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12-Year-Old Named CEO for E-Commerce Business



Most 12-year old kids are busy studying for school, playing videogames, or running around a basketball field. For 12-year old Ojas Batra from Agra, however, he is busy building an empire. At a young age of 12-years old, Batra decided to develop his own company.

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Getting to Know Ojas Batra

His business idea stemmed back in January 2020 when he noticed that there are a lot of young children who cannot afford quality education. His concept involves drop shipping or a streamlined retail business where sellers accept orders from clients but do not keep the sold goods in their stock. He developed his entrepreneurial mindset when he noticed that formal types of education, usually in a classroom setting, do not provide for the needed skills and toolsets that pupils need.

He decided to formally drop out of school to pursue his passion for business. He also chose to understand and learn new skills relevant to his company, such as content writing, game development, graphic design, marketing, and the like. With all of these new skills under his tool belt, he can make an impact not just on the business world, but also to the community. 

The Hive: E-Commerce Business Foundation

Batra served as an intern for several tech companies and business industries that served well for his financial acumen and entrepreneurial skills. He Founded the Hive Group, which is comprised of three successful companies:

  • Teen Hive is a company whose main objective is to increase a typical teenager’s wellness. Since adolescence is a delicate period brought about by many changes (physically and emotionally), Batra being a teenager himself, decided to provide much-needed support for teenagers. This support includes finding appropriate sources of education, support for mental health, career, and skill development.
  • Skill Hive offers low-cost short-term classes offered to anyone – from young kids to senior citizens! It provides a wide array of short-term courses that people can specialize in, in the future.
  • The third company, called the Talent Hive, is still a work in progress! Knowing how the first 2 companies boomed, we do not doubt that the Talent Hive will follow suit in becoming a huge success.

What’s Next?

With the success of the Hive Group, what’s next for our teen entrepreneur? Right now, Batra is currently publishing a book entitled “Teenage AF.” The book is a semi-anecdotal of Batra’s life. It also tackles critical societal issues, such as the erroneous parts of the current educational system. It also includes how to live a teenager’s life in a changing world, including having more profound thoughts about acquiring specific skillsets to help individuals find their passion and meaning for their lives. 

Indeed, Batra is an inspiration to many people – young and old alike. His work through the Hive Group of Companies is a testament that age is just a number. With passion, grit, and a purpose to help others, anything is possible.

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#GirlBoss: How a Successful Entrepreneur Launched a Global Business



In the entrepreneurial world, men would often dominate the field. With times changing, more and more females are conquering the business world to make a mark and let their voices be heard. One example is Heather Sanders, the CEO of the fashion label, Sorella Boutique.

Her fashion line started with humble beginnings of having only ten products in her line that, with her determination, boomed into a full product line with a shop at Melrose Avenue to boot! Indeed, Sanders is an inspiration to many aspiring female entrepreneurs who want to make it in the cut-throat industry.

When asked what her secret to success is, Sanders mentioned that a big portion of her success is her ability to stay true and authentic. In fact, here are some of Sanders’ words of wisdom to anyone who wants to pursue their dreams of launching a business.

Sanders’ Food for Thought:

  1. “Only compete with yourself.”

In any field, whether it’s dancing, school, or even a yoga session – you should only compete with yourself. Yes, there may be tough competition out there, but you will never go anywhere if you are too busy checking out the competition instead of focusing on yourself and your growth potential.

While it is good to check what are the edge of other companies that you have to watch out for, invest your time, energy, and resources on building the good things of your brand, and you can never go wrong in growing your business.

  1. “Support each other!”

In a heavily male-dominated sector, there are only a few brave females who would even attempt to try it out in business. Instead of being catty and pulling each other down, do what females do best, and that is to support each other. Create a social group and maybe share best practices.

Have a session solely dedicated to talk about everything and anything under the sun EXCEPT work. Get to know each other on a personal level, and it gets easier to have each other’s back.

  1. “Use fear as a motivating factor.”

Being a newbie in any industry can be quite scary. Use this fear as a motivating factor to reach even greater heights! Do not be afraid to ask questions or speak out your ideas in board meetings or conferences. After all, this is your chance to be heard.

Engage in mentoring sessions with other leaders and experts in the field. The main objective is for you to learn as much as you can and apply it to let your business grow.

  1. “Practice determination.”

Some people say that determination comes naturally, but determination requires discipline and lots of it! Choose a goal and make sure that you contribute every single day towards achieving that goal. For example, if you want to promote your brand, there are plenty of ways to do so!

You can host meetings to gather feedback from your colleagues, share best practices with your female group, take online lessons on digital marketing, and up your marketing strategy in your social media accounts. 

  1. “Stay true to yourself.”

Some leaders, once they have achieved their perspective of what success is, often divert from the path they once called their true selves. However, many successful leaders remain true to their authentic and genuine selves. In fact, they thrive because of it!

Hopefully, the tips above can help budding female entrepreneurs to launch their new businesses.

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