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Apple Music For Business Taps Into Background Music Market

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In collaboration with PlayNetwork Inc., which specializes in tailored and channel-centric music for business use, Apple Music for Business pilots a version of its service to join competitors Pandora for Business, SiriusXM for Business, and Spotify-backed Soundtrack Your Business in the background music market. 

In a joint announcement, Apple Music and PlayNetwork Inc. said, “Each brand has an identity, a voice, and a story they want to tell – and now they can, with music.” 

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Human Curation

They also added, “Apple Music for Business centers on human curation that requires attention and skill to make it a seamless part of the experience. With this understanding, we’ve taken the expertise of both Apple Music curators and PlayNetwork music supervisors and injected it into this service to ensure you have the sound right in every location.” 

The system will work with PlayNetwork’s content delivery platform CURIOPlayer Z8, an internet-connected stereo controlled via the CURIOPlayer UI app. 

Per an official Apple Music for Business release, “When a customer starts an Apple Music trial from one of your branded links, you’ll receive a referral fee with no cap on earnings.” Although the pricing hasn’t been released yet, Apple Music aims to increase customer engagement through the app’s introduction. 

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The Competition

In comparison, SiriusXM for Business from PlayNetwork claims that their Internet music service for business costs $24.95 per month; Pandora for Business music system powered by MOOD is priced at $26.95 a month; and Spotify-backed Soundtrack Your Brand charges a monthly fee of nearly $26.99. As special business contracts must be made to use certain pieces of music in retail areas due to high-priced licensing fees, PlayNetwork approaches such issue for clients like Starbucks and Estée Lauder.

There is also an integrated marketing program that connects brands to customers through existing channels like websites and social media. Apple says, “All partners receive an Apple Music marketing toolkit containing creative assets, digital tools, and brand guidance to help you clearly communicate what music is playing and where to find it.”

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Focused

After six months of operation focused on retail chains with 100 stores or more, Apple has already garnered 25 clients, which are estimated to deliver music to more than 10,000 store locations. As a startup, Apple Music still falls behind Spotify’s 113 million Premium subscribers with its 60 million paid subscribers as of June 2019. 

A testimony from Harrods’ director of partnerships Guy Cheston reads, “We were captivated by their proposition that we could have our brand reflected in our own curated playlist.”

Apple now displays on the Apple Music for Business landing page, “This revolutionary service combines world-class music curation, proprietary technology, and easy-to-use tools to let customers listen to, share, and enjoy the music your brand plays – no matter where they go.”

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#GirlBoss: How a Successful Entrepreneur Launched a Global Business

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In the entrepreneurial world, men would often dominate the field. With times changing, more and more females are conquering the business world to make a mark and let their voices be heard. One example is Heather Sanders, the CEO of the fashion label, Sorella Boutique.

Her fashion line started with humble beginnings of having only ten products in her line that, with her determination, boomed into a full product line with a shop at Melrose Avenue to boot! Indeed, Sanders is an inspiration to many aspiring female entrepreneurs who want to make it in the cut-throat industry.

When asked what her secret to success is, Sanders mentioned that a big portion of her success is her ability to stay true and authentic. In fact, here are some of Sanders’ words of wisdom to anyone who wants to pursue their dreams of launching a business.

Sanders’ Food for Thought:

  1. “Only compete with yourself.”

In any field, whether it’s dancing, school, or even a yoga session – you should only compete with yourself. Yes, there may be tough competition out there, but you will never go anywhere if you are too busy checking out the competition instead of focusing on yourself and your growth potential.

While it is good to check what are the edge of other companies that you have to watch out for, invest your time, energy, and resources on building the good things of your brand, and you can never go wrong in growing your business.

  1. “Support each other!”

In a heavily male-dominated sector, there are only a few brave females who would even attempt to try it out in business. Instead of being catty and pulling each other down, do what females do best, and that is to support each other. Create a social group and maybe share best practices.

Have a session solely dedicated to talk about everything and anything under the sun EXCEPT work. Get to know each other on a personal level, and it gets easier to have each other’s back.

  1. “Use fear as a motivating factor.”

Being a newbie in any industry can be quite scary. Use this fear as a motivating factor to reach even greater heights! Do not be afraid to ask questions or speak out your ideas in board meetings or conferences. After all, this is your chance to be heard.

Engage in mentoring sessions with other leaders and experts in the field. The main objective is for you to learn as much as you can and apply it to let your business grow.

  1. “Practice determination.”

Some people say that determination comes naturally, but determination requires discipline and lots of it! Choose a goal and make sure that you contribute every single day towards achieving that goal. For example, if you want to promote your brand, there are plenty of ways to do so!

You can host meetings to gather feedback from your colleagues, share best practices with your female group, take online lessons on digital marketing, and up your marketing strategy in your social media accounts. 

  1. “Stay true to yourself.”

Some leaders, once they have achieved their perspective of what success is, often divert from the path they once called their true selves. However, many successful leaders remain true to their authentic and genuine selves. In fact, they thrive because of it!

Hopefully, the tips above can help budding female entrepreneurs to launch their new businesses.

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3 Entrepreneurs Share How They Turned Their Hobbies Into Successful Careers

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Imagine how great it would be to turn your passion or hobby into your primary source of income. You will get to do something you enjoy and earn from it! Authority Magazine produced a series called “How I Turned My Hobby or Passion Into a Successful Business,” and here are some of the business owners who shared how they managed to turn their personal interests into profitable businesses.

Carla Lylesound, Founder of Carla Sue Greeting Cards and Gifts

Carla Sue is a Texas-based brand that is known for its witty, vibrant, and fun greeting cards that are all handmade by its founder, Carla Lylesound. She has always had a talent and knack for doodling, drawing, and all things creative since she was a child.

Initially, art was her escape from a depressive disorder. She found herself enjoying creating little pieces of hand-crafted cards for other people. Eventually, word got around about her unique take on greeting cards, and orders came in more frequently. Carla soon realized that she was already doing business without even planning and intending to.

This prompted her to research about bigger greeting card companies and emulated how they operate. She then decided to further invest in herself and took business courses to widen her knowledge on how to successfully run her entrepreneurial career.

Right now, Carla Sue is a nationally recognized card brand that has evolved from messages of clever greetings to empowering and positive notes.

Mike Smith, Founder of The BAY and Skate for Change

Mike Smith was quite the average kid who enjoyed sports and skateboarding above anything else. He wasn’t academically-inclined but was always the sociable one, which proved to be useful as he mounted his businesses.

Although he is admittedly not the best in any of his passions—skateboarding, art, music, content creation, he knew that he did not have to be the greatest to make a business out of these interests.

Soon enough, he figured that his hobbies are also the industries that he wanted to be a part of and influence. In pursuit of starting a brand, he sought out mentors who are experienced in his fields of interest as well as in business. From there, here learned how to be solution-oriented rather than fixating on the problems that he encountered through his entrepreneurial journey.

Alexandra Stapleton-Smith, Creator of ‘The Hedgehog Hollow’ Blog

The Hedgehog Hollow is a blog that shares tips and tricks on DIY crafts. Its founder, Alexandra Stapleton-Smith, has always been crafty and artistic. It wasn’t until a major health condition that required her to leave work indefinitely that pushed her to try blogging about her passion. 

When she moved to the US with her family, she started reading about how to create a website and learned how to mount one herself through online tutorials. She then taught herself how to create videos that prompted the launch of The Hedgehog Hollow.

Although her first video did not have the best production value, it received an enormous response. She kept sharing her DIY crafts with her growing number of followers, and within a couple of years, Alexandra’s YouTube channel grew to 43,000 subscribers.

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Five Best-Kept Secrets of Industry Influencers

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Creating your own brand and strengthening your impact in your industry is one way of being able to earn more by working much less. Being an industry influence, you will become a respected source of opinions and advice in your field of expertise. Your views and experiences will weigh as much as the content that you deliver. As you gain more exposure in the industry, you will have the chance to work with bigger clients, which will, in turn, mean more profit for you.

However, becoming an industry influencer is not a walk in the park. There are thousands of influencers for any industry around the globe that you are going up against. In order to have a great impact and stand out, you will need to have the right tools and knowledge on content creation. Here are some of the tips on becoming an influencer for your industry.

5 Tips to Build Your Brand

1. Equip yourself with the best tools.

2. Write blogs and create videos

Blogs are a must for any industry influencer. It is one of the simplest ways to get started as you can gain organic traffic to your page. To further strengthen your hold, video content has proven to pull in higher engagement from audiences. You can tie them together by creating a video version of your blog post and share them to your social media pages. YouTube is a great place to start posting your video content across all industries.

3. Find your unique tone

There are thousands of influencers around the world. Therefore, it is important to find out what makes you unique. Find your niche and develop in that area. Create content that doesn’t always follow the tide. Opinions that go against the current could make headlines faster than what people commonly read or see. However, just make sure that you know your facts and can stand by your views on the topic.

4. Maximize social media and web channels

Using various channels and platforms depend on your target market. You can explore forums such as Quora and answer questions related to your field of expertise. Your answers may just appear on Google search, which could add to your credibility as a resource person.

5. Provide educational resources

The most successful industry influencers are not only seen and heard online. They also host events, join conferences, and provide presentations for other industries. A number of influencers are authors, speakers, and industry leaders whose expertise and communication skills run deep. It takes a lot of practice, but you can start by going on podcasts as a guest speaker to start sharing your knowledge.

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